The original intention of hot search is to reduce the time for users to obtain key information, avoid complicated searches and searches, and directly present the hot spots that the public pays the most attention to in a certain period of time. It seems convenient, but it is actually depressing. Hot search weakens the role of search engines, especially when search engines such as Baidu also start to launch hot search rankings, which to some extent means giving up their innate advantages. Most users are lazy and are accustomed to accepting content automatically pushed by the software. At this time, whoever knows better about the user's push can gain more favors, and algorithms are therefore popular.
Algorithms divide people into groups, and hot searches bring everyone together. Both are double-edged swords, but no platform has yet fully utilized their advantages, and there will always be some bias. As far as the hot search is concerned, it directly omits the process of users exercising the algorithm, and a ranking list can see the whole world and then be transferred to Weibo by the marketing account for the second time. Fermentation and then rose to special leads a brand public relations event. Similar incidents are constantly appearing on Xiaohongshu. The sudden intrusion of a large number of male users and offending women are actually the evil consequences that have been planted.
However, when people from different backgrounds and their opinions all over the world come together, it often turns into an endless quarrel. The so-called joys and sorrows of human beings are not connected, which is reflected in the increasing hostility of platforms such as Weibo. superior.Not only that, the existence of hot searches will reduce the possibility of in-depth content out of the circle. In my opinion, it is very regrettable that Zhihu’s online hot search rankings, coupled with Zhihu’s not very superior recommendation algorithm, the importance of hot search are even more important.