When you visit the customer, pay attention to the Industry Email List environment, personal details and how someone says something. 'Everyone calls the director by his first name', 'Henny had prepared an apple pie for us in the canteen and we smoked it immediately when Industry Email List we opened the door' or 'Piet's cheeks glowed with pride when he showed the workspace', are examples of things that can make the customer case very personal . You don't have to process it so directly, but Industry Email List use it to sketch the atmosphere in the company. 10. Thank you! A customer has made time in his busy schedule.
I always find a small present in order. And if you Industry Email List really don't know, a box of Merci or a plant (my personal favorite) is always good. In addition, make Industry Email List clear agreements about the follow-up: when can a customer expect the detailed case? Image of woman writing cup of coffee and camera to illustrate customer case writing Writing the customer case 11. Honesty is Industry Email List the best Also highlight in your story the things that didn't go well right away. That makes the story much more believable. Of course there is a difference between 'A product was delivered too late.
That was neatly solved with an urgent delivery the Industry Email List next day' or 'We are still missing products and no one can tell us how that will be solved'. If the latter is the case, you need to connect the customer with customer service and take your marketing hands Industry Email List off it. 12. Variants of the text I often work out several texts and send the entire package to Industry Email List the customer. You work out the customer case, but maybe also some social media messages or a piece of text for a brochure. I send it all to the customer for approval in one go. Just like the pictures and video.