Publishing is one of the fastest growing industries, with revenues increasing to $18 billion in the US alone. In the United States, the average revenue per user for digital publishing is close to $79 per capita and growing steadily.
Still, even with all the growth, some media publishers are lagging behind in innovating games. As a result, these companies are often unable to overcome the Latest Mailing Database eternal challenges they face when trying to grow their traffic and increase their profits.
Innovation in the publishing business is critical to success. If you're not up-to-date with the latest technology, you'll find it difficult to grab your audience's attention.
1. Not adopting new technology
Over 30% of websites run on WordPress! No wonder so many leading news organizations and media publishers use WordPress as their CMS:
New York Times
New York Post
Never miss an update when you use a powerful CMS like WordPress in your digital publishing business. Each new WordPress update brings improvements, resulting in a better ROI for publishers who are not afraid to adapt to changes.
Even the slightest update can instantly enhance your user experience and bottom line. If you've built a custom CMS publishing platform, make sure to optimize it regularly. In contrast, successive regressions, migrations, and process delays can become real barriers to success.