Let's start breaking it down: “P” for Problem At the top of the page, we have to make it very clear what our client's number one problem is. Not only to make him aware that he has it, but also to see that we are in control of the issue. Before we start talking about it, it is essential that we use a super powerful statement or claim. One or two sentences in which you emotionally connect with the reader and make them so curious that they have to keep reading.
Here is an example of a statement I wrote for the services of a business coach and mentor: Copy problem - Learn how to write a sales page that works Example of a text that shows that we know Latest Mailing Database what problem the person reading has. “A” for Agitation Once we have told the reader “hey, I know you have this problem and that this is happening to you”, we must make that problem stir him and make him feel uncomfortable inside. We call this agitation, and with it we intend to enlarge the problem. Make it be perceived as more important than it already is.
So that? So that the possible client sees that if he does not provide a solution, he will have more serious consequences than he thinks. We managed to get him to think “well, maybe what they are telling me is true, I want to know more”. If you work this phase correctly (going to their pain points, their frustrations or the goals they want to achieve), you will be much closer to wanting to know your offer. “S” for Solution This is when we have to show our product or service as the opportunity you need to turn your problem 180º around. In fact, you don't have to sell him the product itself. You have to sell him the transformation behind it. That vehicle that will allow you to go from point "a" where you are, to point "b", which is where you want to be.