User growth is a long-distance race. Some people can email list persevere to the end and win the Grand Slam, but some people fall down halfway. The real user growth Taoist device includes two aspects of Taoism and technology. Truly user-centered, thinking from the user's perspective, this is the way. Follow the latest marketing concepts, return to the basic principles to implement the details, this is the art. The author shares his growth experience and summarizes the way of user growth. 1. The concept of user growth 1. Promotion and operation In the first few years of my career, the promotion work was usually put together with the operation. Operation is a series of work done in order to achieve a goal.
Then there are marketing departments in Internet email list companies, mainly responsible for brand promotion, channel purchases, etc. We must admit that professional people doing professional things are often right. This is a bit like the concept of "Zhongtai" that is currently very popular. It is right to avoid repeated wheel building and sharing of data resources, technical resources, and content resources. However, different products have different product characteristics and operational goals, and the needs and utilization of different middle platforms at different stages are also different.
Therefore, we still have to return to the category of specific analysis of specific products. 2. Growth In fact, we have been doing growth activities. In the past, the advertising department needed the growth of new users, the e-commerce promotion department needed the increase in sales, the buyer or product development department needed the increase in the unit price of customers, and the user operation department needed the increase in the rate of return. Everyone hopes that their KPIs will increase, and ultimately the company's profit will increase, salary increase, and stock price increase.