Our initial enthusiasm for early adopters has b2b email list passed. After loading and unloading various mobile apps, we have already found what we love. The threshold for product research and development continues to decrease, various gods enter the game, and the homogeneity is serious, consumers are dazzled, and there is a sea of red. For the past year or two, I've been doing growth, and today I'm sharing some thoughts on growth. 1. The underlying logic of growth What is the underlying logic of growth? Do a new customer activity to attract more new users; optimize a registration process to increase the user registration conversion rate; acquire new customers by inviting fission activities in a new way.
In the process of implementing growth, if you want b2b email list to say what conditions are necessary. In my opinion, these two are crucial: data support and multiple roles. 1. Data support Data awareness building: strengthen the brain of the growth team, everyone needs to strengthen data awareness; Data infrastructure construction: growth market data, growth action effect, growth change analysis, these most basic data should become infrastructure and can be obtained quickly; Data research methods: with scientific data verification scheme, AB test, funnel analysis, clustering model, etc. 2. Diverse roles Growth involves all aspects, including products, operations, design, R&D, etc.
If conditions permit, a complete team can be formed; if there are not enough resources, the person in charge of growth should also have various capabilities and experience. 3. Closed-loop growth What should qualified growth closed-loop thinking look like? What kind of thinking should be followed to start doing growth work? After one or two years of trying and summarizing, the following idea, I think you can use it directly. Many people's growth ideas are: User-Problem (Requirement)-Scenario-Scenario-Data In fact, this is not comprehensive and scientific enough: Lack of in-depth analysis of the current situation; Look for growth concerns that do not find the current core.