The mobile map has the characteristics of covering a wide area, rich travel services, and extensive query information, etc., and has become an essential tool APP for people to travel under the popularization of 4G mobile networks. It mainly includes multiple travel information service functions such as location positioning, intelligent navigation, keyword retrieval, surrounding query, route query under different travel modes, location sharing, road condition prompts, thematic maps, and public transportation routes. However, at the same time, map data requires high quality and strong timeliness, resulting in high frequency of data collection and strict qualifications,
and the last ones who can enter the game are giant business email list companies with strong capital. Today's mobile map industry in China has formed a situation in which Baidu and AutoNavi map "fight with gods" lead the ecology, and Tencent Maps is catching up and looking for opportunities to break through. With the gradual improvement of the travel ecology of AutoNavi and Baidu Maps, the application of artificial intelligence technology has significantly improved the efficiency of data collection, and the entry bar for industry access has been further improved. Hard to find. The following picture shows the trend of active users in the mobile map field in the second quarter of 2018 (source: Analysys Qianfan):
It can be seen that in the first two quarters of 2018, although the active users of China's mobile map APP field fluctuated slightly in the middle of the quarter, the overall scale still maintained growth. Judging from the number of active users in the second quarter of 2018, there are factors such as warmer weather, vacation travel, and outings for the World Cup, which have stimulated user demand in the map market. At the end of the second quarter, the number of monthly active users increased to 465 million, compared with At the end of the first quarter, the number of monthly active users was 443 million, an increase of 5.00% from the previous quarter.