This is a good starting point for introducing segmentation in your company's marketing. Within list of all customers create separate segments for such subtypes. For example you can use demographic segmentation. additional fields with values other than just the e mail address and may look like this for example Current customers Potential clients Current customers Potential customers Current customers Potential customers Current clients + Potential customers + You can also use segmentation with automatic rules. It will allow you to set segments based on the openings or dispatches of specific campaigns. You can also use your own data by sending it via the API or importing it from a.
Excel file and setting additional fields such as adding a product to the cart. Segments FreshMail Segments FreshMail Microsegmentation and parameters The secret to the correct customer segmentation is to combine various filters in a large number of very small specifically defined groups. For example Top Customers Minimum Orders Taiwan WhatsApp Number List Zero Returns Visited in the Last Few Days Top customers minimum orders zero returns visited the site in the last few days e.t.c. Re engagement Product added to cart without purchase and no visit in last few days Reengagement Product added to cart without purchase and no visit in last few days e.t.c. Undecided site visit in the last few days no purchases no additions to cart Undecided site visit in the last few days no purchases no additions to cart e.t.c. You can find more examples of segmentation in one of our articles.
Prepare a separate tailored communication for each segment. Regular customers will appreciate the loyalty discount the undecided a time limited discount and people with an abandoned cart even a simple link to the cart where they can complete their shopping. In FreshMail it is possible for example by a plugin that integrates campaigns with the PrestaShop system.