Using the internet is an important aspect of advertising, as that is where many consumers search for new companies and/or services. For example, a quick Google search for "affordable self storage," "easy self storage," or "where to buy real estate," will come up with hundreds of social media profiles for self storage businesses and real estate investment opportunities (from companies who have done their social media homework.) Having an updated and current site will help bring internet users to your site, a result that only cost the time it took you to work on your profile.
Social media has opened up a whole new way for people to connect on the Internet. With the advent of Twitter, Facebook, and LinkedIn, as well as the Phone Number List hundreds of smaller social sites, our lives and our businesses have changed forever. Even if you're an introvert, as many of the people working online today are, you are able to interact with friends, prospects, and clients on a regular basis. You will be the most successful with this marketing strategy if you have a plan, and then stick to it to achieve measurable goals.
You must first decide if you are using social media for your own personal use or for a business. I like to make this decision up front, because once you start connecting and sharing with friends and family it is sometimes just too difficult to make the switch in both your thinking and your actions to use it to promote and build your business. If you must do it for both, then set up separate profiles by using a different email address. Keep this straight in your head, or you will finally be too confused to carry on. I've seen this with my own students, so I know this can become a huge issue.