Of brand communication. Product prices can be selected based on various criteria, such as brand recognition, competitor prices, production costs and the financial capabilities of the target group. However, it is important to maintain a consistent pricing policy within the brand. So, if our offer is intended to be widely available and intended for consumers of any budget, prices should be very competitive. However, if we are targeting a group of affluent consumers who only buy luxury products, too low a price will not only not be helpful.
But may even hurt sales. Promotion promotion, communication When we already have a product tailored to the needs of the target group, we must communicate to the world that it is available whatsapp mobile number list and that it is worth buying it from us. All promotional activities are for this purpose on the website, in Google Ads, social media, at the company s headquarters, advertisements in the press, radio, television, billboards, etc. This is where we can tell people about the advantages of the product and the needs it meets. Of course, we do not have to use.
All available promotion channels it is worth conducting an analysis of the target group and advertising paid and free of charge where recipients spend the most time. Distribution place, convenience In short, these are the things that decide whether the purchase of a good service will be convenient for the recipient. When it comes to a stationary store or a service company beauty salon, cafe, hotel, etc., the location will be of key importance. The product must be close to the recipient, even at arm s length, so that reaching the company is not an effort.